Read: Jump On Board the Blog Tour
by MaryAnn F. Kohl,
from The Independent, IBPA (Independent Book Publishers Association, www.ibpa-online.org)
MaryAnn Faubion Kohl, author-educator-publisher-agent-presenter-consultant, wrote this article for the monthly journal The Independent published by the Independent Book Publishers Association. She was on their board of directors at the time.
MaryAnn launched her own blog tour and found that it may have reached 1.5 million+ followers of blogs. To quote MaryAnn, “It’s almost unbelievable! I hope this article helps other independent publishers and authors get on board a blog tour. I have to say, that the planning and record keeping is intense, but the reach of followers is worth it. I had a spike in sales that shook my distributor, Legato (part of Publishers Group West)!”
Hint: Join IBPA if you want amazing coop programs for marketing and advertising and all kinds of help becoming a successful independent publisher! There are many free articles and resources about publishing on their website: